What Does it Do?
Datasherpa is a third generation marketing platform that revolutionises the delivery of web analytics and online marketing solutions. This is made possible by the automated tracking of web sites and the elimination of page tagging requirements.

How Does it Work?
Datasherpa’s server side tracking module automatically embeds a compact measurement algorithm in all outgoing content. Client side data is stored in simple first party cookies that are sent back to the tracking module with each new content request. The server and client side data is collated, processed and uploaded into Datasherpa’s analytics tools and other solutions.

How is it Deployed?
The Datasherpa Platform can be deployed on premises or accessed virtually. The on premise installation allows partners to manage all aspects of the platform from installation parameters to planning capacity requirements. The virtual service enables partners to offer the service without any hardware or software investments. Clickstream works closely with partners to determine the model that is best suited to them.

Why is it Important?
This unique data collection and delivery technology enables Clickstream to provide analytics and other solutions that can be deployed easily with a low Total Cost of Ownership (TCO). End customers have the flexibility to add on additional solutions when they need them, without costly manual tagging.  Clickstream holds global patents for the technology, which means no other software or service is able to do this.