How Can Hosting Providers Benefit?

Enterprise Analytics Most hosting providers include a basic set of web statistics with their offerings. These statistics packages are light on features, most often offering a few graphs collated from web server logs. With services like Google Analytics raising awareness of the importance of good analytics, customers are increasingly demanding more advanced functionality and willing to pay extra for this.

 

Enterprise analytics installation involves considerable manual effort and handholding of the end customer. For example, Forrester estimates that it requires customers between 6 weeks and 3 months to deploy a fully functioning enterprise analytics solution. Much of this effort involves tagging websites to allow them to be tracked by the analytics. In addition, hosting providers have difficulty deploying standardized enterprise analytics packages to end customers with differing needs and different priced contracts. This requires case by case configuration and is time consuming.

Using Datasherpa, hosting providers can deliver Enterprise Analytics with multiple value added solutions automatically, with no additional infrastructure or coding required. Features such as Campaign Management, ROI tracking, Performance Measurement and Form Analysis are available through a single, easy to deploy and maintain platform. Hosting providers can deploy multiple configurations of the Analytics package, matching functionality closely to the existing pricing structure.

Marketing Solutions In addition to analytics, the Datasherpa platform allows hosting providers to deploy multiple online marketing solutions.

With the success of e-commerce, many new online marketing solutions have been developed to increase customer attraction and sales. These include Click Fraud Detection and PPC Bid Management. Marketing solutions have traditionally been sold individually by software companies and deployed by websites using internal resources or through web consultants.

These solutions are time consuming to manage and require additional installation effort for each new customer. In addition to deploying the solution, each webpage needs to be manually tagged for each separate solution.

Clickstream has partnered with a number of software companies to make available multiple marketing solutions through its platform. Using Datasherpa, hosting providers can roll out these solutions instantly to end customers, eliminating deployment time and cost.

In addition to increasing software revenue per customer, Datasherpa Marketing Solutions allow hosting companies to differentiate themselves, thereby reducing customer churn.

To be contacted by a Clickstream Partner Representative, click here