News 123-reg teams up with Clickstream Technologies to automate implementation of Google Analytics
123-reg teams up with Clickstream Technologies to automate implementation of Google Analytics
123-reg has partnered with Clickstream Technologies PLC to automate implementation of Google Analytics™, a free web-analytics service, for its website-hosting customers.

123-reg has deployed the Datasherpa Solutions Platform from Clickstream Technologies which automatically adds tracking tags to web pages, allowing users all the benefits of Google Analytics without the cost or hassle of manually implementing tagging on each page. Google Analytics makes it easier to instantly show how to optimise a website, increase conversions and ROI, and boost a site’s usability and performance. This deployment of Google Analytics is especially useful to businesses and consumers that have difficulty getting technical resources to modify their website. In addition, it solves the problem of web administrators having to maintain code on their web sites as new pages are added.

Currently only available in the UK to 123-reg customers, Automated Tagging for Google Analytics enables website owners to benefit from valuable Google Analytics website visitor statistics from just 75p per month for dynamically inserting the tracking code as pages are served from their website.

Google Analytics is a free web-analytics package that offers compelling features and benefits such as Keyword Comparison, Custom Dashboards, and AdWords Integration for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Mark Beyer, sales and marketing director at 123-reg, comments, “Clickstream’s exciting tool opens up Google Analytics to people who don’t necessarily have the technical know-how to do the manual implementation otherwise required and at a fraction of the normal cost. This system is perfect for online businesses who want to analyse their website’s visitors and increase conversions without vast time or technical investment.”

Brian Clifton, Head of Google Analytics EMEA, remarks, “Manual tagging may be the largest impediment to widespread and accurate adoption of Google Analytics. I see the Datasherpa Platform as a powerful tool which addresses this problem head-on, and I am very excited by its potential to help website owners implement Google Analytics.”

 

About Pipex Communications UK Limited

Pipex Communications UK Limited is an award-winning provider of business-strength Internet solutions. The company provides a comprehensive range of corporate voice, Internet access, security, domain name registration and shared and dedicated hosting solutions. Pipex Communications’ core brands are:

  • 123-reg, the market leading provider of domain names and cost-effective web hosting solutions for the home-user and business market
  • WebFusion, offering feature-rich hosting packages for a diverse customer-base - from web developers, designers and hobbyists to businesses with complex e-commerce operations
  • Pipex Business, which helps organisations to deploy Internet-enabled technologies that enhance business performance, enable mobile working and keep data secure Pipex Communications is passionate about helping businesses and consumers achieve their aspirations online. Fundamental to this is providing a scalable, resilient IT infrastructure, which is manned and monitored around the clock to ensure the security and availability of its customers’ data.


For further information please visit www.pipex.com