How Can New Media Agencies Benefit?

New Media Agencies (NMAs) provide a variety of online consulting services for their end customers. They deploy many off-the-shelf products and in some cases, products developed by their in-house technology teams. These include Web Analytics packages and solutions such as Search Engine Optimization, Click Fraud Detection and PPC Bid Management. Deployed singly, these products are time consuming to manage and require additional installation effort for each new customer.

Clickstream’s Datasherpa Web Marketing platform represents a significant evolution in service delivery  for NMAs. The Datasherpa platform can be deployed virtually to eliminate tagging and infrastructure costs and so any campaign can be monitored and measured with the appropriate online tool. Staff can efficiently administer multiple customers and solutions from a single interface. Clickstream has partnered with a number of companies to make available analytics and marketing solutions through its platform. These solutions can be deployed quickly, and configured easily to meet the needs of different customer types.

In addition to increasing services revenue per customer, these solutions allow NMAs to differentiate themselves. This can be acheived by the integration of in-house solutions with the Datasherpa platform.

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